But that’s because you’ve asked the wrong question. Ask ten DPs about their preferred flavor of Log, and you’ll get ten different answers. Log is a favorite topic among DPs, for sure. There’s no single processing recipe to rule them all, and the same goes for the final step in the process: the Log profile.
How to do so exactly, depends on how the camera manufacturers have designed their RAW formats. To make sense of a RAW image, first, it needs debayering, decoding, and probably de-everything else-ing. That’s why we decided it was time for EditReady to enter new territory, with wide support for RAW camera footage. With solid-state drive technology giving a massive speed boost, writing uncompressed in-camera RAW has become feasible for many more vendors than just the upper echelon. EditReady makes this unruly bunch of files play together nicely. But we also end up with a bag of mixed formats that NLEs are not quick to pick up on, or for strategic reasons might even never support.Īs a filmmaker, you’ll quickly find yourself caught between a rock and a hard place - between a camera and an NLE. Of course, it’s a good thing that in today’s world we have way more opportunities to make creative choices. There’s a catch though: it’s also more stuff that's likely to be incompatible with other stuff - like your NLE. More resolutions, more codecs, more bit-depths, more sub-sampling, more frame rates.
The same goes for the painter’s brushes: today, there are more video formats than ever. Digital cinema cameras, documentary, action sports shooters, and DSLRs could hardly be less alike. They differ for the same reason that a painter needs multiple paintbrushes: no single tool is perfect for everything.
More than just transcoding – In addition to transcoding to professional formats like ProRes, DNxHD, and H.264, EditReady makes it easy to prep your footage for screening and editing.
MOV, MP4 and MXF media can all be quickly converted to edit ready quicktime movies in ProRes or DNxHD. EditReady provides easy, fast and powerful transcoding for video professionals, without an overwhelming interface or outdated format choices.